Besides adding Zenith and Chanel watches to our impressive line up of brands, we now Carry Carl F Bucherher.
The Alacria Swan from Carl F. Bucherer represents a tribute to the Bucherer family and firm, and
to the city of Lucerne, where the Carl F. Bucherer watch brand was created. Set with over 1,300
diamonds, this astonishing piece of jewelry reflects the highest standards enshrined in the
traditional art of jewelry at Carl F. Bucherer.
Surrounded by picturesque mountains, the region around
Lucerne offers countless holiday pleasures within a very
small area, and has therefore rightly been called
“Switzerland in miniature”. With its “Mediterranean” flair,
Lucerne draws numerous visitors and tourists from all over
the world to a place where beauty can be experienced in its
purest and most unspoilt form.
In addition to impressive landmarks such as the world
famous chapel bridge and Mount Pilatus, it is the countless
swans on Lake Lucerne that make the city so magical.
Strolling along the idyllic lakeside walk, observers are
magically drawn into the spell cast by these mythical
creatures as they glide gracefully and majestically across the
lake, transforming the crystal-clear water into a shimmering
“Swan Lake”.
Space for visions. And for visions to become reality.
Apart from Lake Lucerne, swans (which in mythology are
regarded as a symbol of our dreams) have inspired another
place in Lucerne: the Schwanenplatz, from 1894 onwards the
home of the first branch of Bucherer, which opened in the
Kapellgasse in 1888. Over 120 years ago Carl Friedrich and
Louise Bucherer made their entrepreneurial dream a reality
here, laying the foundations for their future as visionary
watchmakers of the highest order. The tradition-steeped
company of “Bucherer” is still owned by the family today,
and is now managed by Jörg G. Bucherer representing the
third generation. The original philosophy of the founder has
always been preserved. Thus in 1919 Carl Friedrich Bucherer
created the basis for the Carl F. Bucherer brand with his first
ever collection of watches made by him. Thanks to the
movements that from 2007 onwards have been developed
and manufactured in the company’s own Manufacture, Carl
F. Bucherer is now also able to present technically and
aesthetically perfect timepieces, and to be always “one step
ahead of the times”.
Brilliant splendor created by the traditional art of jewelry.
With the Alacria Swan, Carl F. Bucherer presents a
masterpiece within the feminine “Alacria” range. The name,
which is a tribute to the Bucherer family that founded the
company, is intended to recall their dream of having their
own business, brought to fruition long ago in Lucerne. The
name is also based on powerful symbols, legendary myths
and romantic fairytales. Like the grey and unprepossessing
“Ugly Duckling”, ultimately transformed into a snow-white
and breathtakingly beautiful swan, the Alacria Swan tells a
new story of its own within the collection.
And it is an extraordinarily richly embellished story: with 348
diamonds on the case, 137 diamonds on the dial, one
diamond on the crown and 844 on the bracelet, all of the
very highest quality, the Alacria range now shines with a
new brilliance. Each individual jewel has been painstakingly
set by hand, so that the watch reflects the very highest
standards of the art of jewelry at Carl F. Bucherer. Perfect
comfort in wearing is ensured by the delicate bracelet, which
wraps itself around a lady’s slender wrist as gently as a
swan’s neck. As a sparkling timepiece of perfect beauty, the
Alacria Swan, which is fitted with a quartz movement and
indicates hours and minutes, conveys a look that is both
brilliant and practical.
The timepiece as a symbol of eternity.
Thanks to its breathtaking beauty, the Alacria Swan
transports the wearer into a ravishing enchantment that will
last for ever: like a swan that remains faithful to its partner
for life, no woman will want to be parted from this piece of
jewelry in white gold.
Yet this valuable companion also adorns its wearer with
intangible values, values that are linked to the “swan” motif
in art and literature. Thus the 1300+ white diamonds recall
the pure and virtuous nature of a swan, combining the
elements of water and air – its grace as a swimmer and its
enduring stamina in flight.
Thanks to its graceful lightness, expressed by the curved
case that recalls the shape of the female body, the watch
also suggests a swan about to take flight, overcoming the
power of gravity.
The Alacria Swan is sure to elicit a reaction of fascination
and approval in all who see it. One can only hope that the
wearer will be able to cope with the constant admiration!
Facts & Figures Alacria Swan
Reference number: 00.10702.02.90.27
Movement: Quartz
Functions: Hours, minutes
Case: 18 K white gold, 348 TW vvs diamonds 3.30 ct , domed
sapphire crystal with anti-reflective coating on both sides,
water-resistant to 30 m (3 atm), dimensions 26.5 mm x
38 mm, height 7.4 mm, .
Dial: 18 K white gold, 137 TW vvs diamonds 1.20 ct.
Crown: 1 diamond
Bracelet: 18 K white gold, 844 TW vvs diamonds 8.70 ct.
Limited edition: 88 pieces
To inquire about Carl F Bucherer visit Classic Creations or Call 1-888-316-2765
